HubSpot CMS

HubSpot CMS (also known as CMS Hub) is a content management system built to empower both marketers and developers by integrating website management with HubSpot’s CRM and inbound platform. It enables teams to build, optimize, and scale websites while leveraging customer data to deliver personalized experiences.

At its core, CMS Hub offers a drag‑and‑drop editor and a library of responsive themes, enabling non-technical users to design and publish pages without needing to code. For developers, it supports structured data through HubDB, custom modules, serverless functions, and full access to HTML, CSS, and JavaScript — making it a flexible and powerful system.

Personalization is a key feature: you can deliver dynamic “smart content” based on CRM data, visitor behavior, or context, creating customized web experiences for different audience segments. SEO is built in, with real‑time SEO recommendations, meta‑tag optimization, and analytics to help improve search performance.

From a security and performance standpoint, HubSpot CMS provides cloud hosting, SSL, global CDN, and threat monitoring—all handled by HubSpot, so you don’t need to manage infrastructure. HubSpot The platform also supports content staging and A/B testing, giving teams the ability to preview changes and experiment safely before launching.

Because it’s part of the larger HubSpot ecosystem, your website is tightly integrated with marketing tools, CRM, and automation—meaning that contacts generated through your site flow directly into the rest of your customer platform.

In short, HubSpot CMS is a modern, all-in-one solution for businesses that want the power of a CMS combined with marketing automation and customer relationship management — all managed in one place.